#sony-music-latin-fifa-partnership

1 2026 FIFA World Cup articles tagged "sony-music-latin-fifa-partnership" — latest news, analysis and in-depth coverage.

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Inside FIFA's $100 Million Bet on a Shakira Song

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May 16, 2026

Inside FIFA's $100 Million Bet on a Shakira Song

On May 14, 2026, FIFA released "Dai Dai" — performed by Shakira and Burna Boy — as the Official 2026 World Cup Song. Key points: (1) Released globally via Sony Music Latin on streaming platforms (Y...